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Fashion for A Cause

NoInk   |   11 October 2018


Avel x Matteo’s passion project

Matteo Guidicelli and Avel Bacudio


Here at NoInk, we love it when we see celebrities using their talents for good. Whether it’s the ABS-CBN Ball 2018, or the different charitable efforts of numerous A-listers, we can’t get enough of it. 


Matteo bringing his A-game into a new field.


With so many celebrities spreading good in the world, let’s put a special spotlight on Star Magic artist Matteo Guidicelli’s newly released fashion line with designer Avel Bacudio for the benefit of the NLAB (North Luzon Association for the Blind) School of the blind.




Matteo Guidicelli is no stranger to the lime-light. The Kapamilya star has been on everyone’s radar since he was a teenager, stunning millions with his multiple talents. But for the man who has done almost everything in the showbiz industry, his latest project seems to be his most meaningful.


These two make a pairing like no other.


Approaching the influential and innovative designer Avel Bacudio with his ideas, Matteo brings his signature style, attitude and flair, for the first time, through fashion. The limited edition Avel X Matteo jeans are not only a personal fashion statement from the duo, but a labor of love that is dedicated to a cause close to their hearts.


A designer with a vision, Avel brings his passion into his art.


AxM is a fashion line dedicated to providing free education to the blind children of North Luzon, through it’s donation of a part of its proceeds to the NLAB School for the Blind, a preparatory school for the visually-impaired children of Baguio. This cause hits close to home for Avel, as he himself underwent surgery to repair his vision as a child, stating “During the planning and production stage of AxM jeans, I already told Matteo that we have to give back from our jeans line.”


These jeans scream sexy and wearability.


After a year of planning and conceptualizing, Matteo and Avel partnered with Megaworld Lifestyle Malls to distribute their vision to the Filipino people.  

This collaboration resulted in a fashion line that, not only screams sexy and comfort, but places the bigger picture in mind. A fashion line that can only be described as a collaboration of two industry giants, for the greater good of the world.


In his words, these jeans are “very me”.


 Get yourself a pair of jeans that combine fashion with compassion. You can find these stunning AxM jeans on Shopee.





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